Our Story
Form and Fragrance Lab was born from a desire to cut through the noise of a saturated perfume industry. We saw a world of beautiful but often soulless scents, lacking a true sense of identity and connection. Our founder, a perfumer with a background in both history and data science, envisioned a brand that could restore meaning to fragrance.
"All the fragrances in the world are made by an army of professional ghosts called perfumers, who are hired by the designers and brands. The ghosts live in a sort of netherworld carefully hidden from view by the designers' marketing machines."
We set out to create more than just perfume, we wanted to craft olfactory signatures. By weaving together ancient stories, natural elements, and modern insights, we create fragrances that feel both deeply personal and universally resonant.